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What are backlinks? Backlinks, explained.

What makes a backlink worth having, what it costs, and how to tell a good one from a risky one.

FAQ

Backlinks: questions

What are backlinks?

A backlink is a clickable reference from one website to a page on another. Search engines read backlinks as a sign that other sites vouch for a page, so relevant backlinks from real sites help that page rank.

What makes a backlink worth having?

Three things together: the site is relevant to your business, it is real, with organic search traffic from people in your market, and the backlink is live on the page it was agreed for.

What makes a backlink real

How much does a backlink cost?

It depends on the site and on who does the work. On September 24, 2026, the providers that publish a price ladder listed $59 to $500 per placement on their own pages.

Backlink cost in 2026: what 38 providers list

Are all backlinks good for SEO?

No. A backlink from a spammy site, a site with no real traffic or a site unrelated to your business can do nothing for you, or put your site at risk. Checking the site before you pay is the step that matters.

How spam is screened out
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