You have created high-quality content, optimized your pages, and followed every SEO best practice—but your rankings still aren’t where you want them to be.
Do you know what’s missing?
Backlinks. Link building remains one of the most crucial ranking factors in SEO.
But do you know what the problem is with it? It’s time-consuming, complex, and highly competitive. That’s why many SaaS businesses and website owners outsource link building—allowing them to scale their efforts while focusing on growth.
But how do you ensure you are outsourcing link building the right way? How do you find trusted agencies or experts to secure high-quality backlinks that move the needle?
In this guide, we will explain everything you need to know about outsourcing link building, including the right strategies, red flags to watch for, and actionable steps to maximize your SEO success.
What is Outsourcing Link Building?
Outsourcing link building means hiring SEO professionals or agencies to acquire high-quality backlinks for your SaaS website. These experts dedicate themselves to acquiring high-quality backlinks that can skyrocket your website's ranking, credibility, and organic traffic.
Link building for your SaaS business is one of the most challenging aspects of SEO. This is why so many SaaS businesses outsource link-building services. This allows them to focus on other, more important tasks to grow their business while allowing professionals to handle link building.
When a high-authority site links to yours, search engines see it as a signal that your content is trustworthy and valuable. This transfer of authority—often referred to as “link juice”—helps improve your domain authority and rankings.
How outsourced link building differs from in-house link building
Even minor differences in link-building approaches can lead to a significant impact on the search rankings. This is why it is essential to understand the difference between SaaS and in-house link building.
Context | In-House Link Building | Outsourced Link Building |
|---|---|---|
| Tools and Software | Relies on tools chosen by the in-house team but with limited resources. | Access to a larger suite of premium tools selected by specialized professionals. |
| Content Creation | A skilled internal team takes care of creating content. | Experienced content creators are outsourced to create better-quality content. |
| Scalability | Additional resources and hiring are needed to scale in-house link building. | Outsourced experts can scale higher and better than their in-house counterparts. |
| Time Efficiency | Building relationships takes more time through an in-house approach. | Experienced professionals have established networks and streamlined processes. |
| Accountability | The project is entirely managed by the in-house team, which is fully accountable. | Constant reminders are needed to deliver the final product and avoid black-hat tactics. |
If your business needs complete control and long-term investment in link building, an in-house team might be the right fit. However, if you want faster results, expert execution, and higher scalability, outsourcing can be the more efficient choice.
Popular Link-Building Strategies Used by Outsourcing Experts
If you think outsourcing link building is about assigning tasks to an external team, think again. The in-house team must participate equally in adopting expert strategies that can deliver exceptional website performance results.
These experts use their years of training to acquire creative yet highly professional backlinks with better authority, enhancing your website's authority. Let us see some of the most useful link-building strategies that help businesses gain reach and visibility.
1. Guest posting agencies
There are dedicated agencies just for guest posting, which is one of the more traditional ways of link building. Most businesses hire these agencies to write blogs on their behalf that contain a link to their website.
Agencies that offer guest posting services include identifying sites that accept good guest posts, interacting with editors, pitching to the client, and writing and publishing the post.
Collaborating with a top guest posting firm will help you acquire quality links instead of quantity since Google favors the former over the latter. However, sometimes publishing multiple blogs on different websites with backlinks might work too.
2. Digital PR agency
Strategic digital PR can earn your website valuable mentions on top-tier media outlets like Forbes, Fast Company, or TechCrunch. Instead of relying on traditional journalist outreach, top digital PR agencies leverage their established networks to land high-authority backlinks.
This approach works particularly well for businesses with newsworthy announcements, such as product launches, industry studies, or viral marketing campaigns.
3. Broken link building
Professionals utilize broken link building to replace any broken 404 pages with new and fresh content through a working line to a target website. When professionals send outreach emails, they expect a response without offering value.
However, broken link building provides help first without requesting anything. You reassure them to replace their broken link with a functioning one to connect one page with the other seamlessly.
Some SaaS tools experts utilize for broken link building include Screaming Frog and Ahrefs. These experts are also well-versed in negotiating and outreach, ensuring better success rates for the company.
4. Link reclamation
Many websites mention brands without linking to them—these unlinked brand mentions are missed SEO opportunities. Link-building experts monitor these mentions and contact site owners to turn them into backlinks.
Since the mention already exists, securing the link is much easier. This will save you time while boosting your site's authority and organic traffic.
5. SEO agencies
Hiring a full-service SEO agency allows businesses to outsource link building as part of a broader SEO strategy. These agencies optimize websites, publish high-quality content, and secure links that improve rankings and organic traffic.
The primary way to achieve this is by being precise. The strategy will include a link-building component. A decent SEO agency would be responsible for publishing content and finding new keywords to rank for on search engines.
Struggling to Execute Link-Building Strategies?
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How to Outsource Link Building: Step-by-Step Guide
If done right, the outsourcing link-building can significantly impact companies struggling with search engine rankings. Here is a 7-step guide to outsource link-building and expect positive results.
Step 1: Understand the basics of link-building
Be sure to understand the basic concepts of link building before approaching a firm for outsourcing. Some of the basic concepts to research that will help you out include:
- Whitehat (ethical) vs Blackhat (unethical) strategies
- Different kinds of links, like directories, guest posts, and editorial links
- Domain authority and its importance in SEO
Assessing the right outsourcing partner becomes much easier once you are well-versed in the basic concepts of link building. This knowledge helps you set realistic and practical goals, track the timeframes involved, and analyze the quality and value of the links you build.
Remember that you don’t need to know every detail about link building. You should only know enough to determine whether your company’s objective aligns with link-building strategies. Outsourced experts will handle the complex technicalities of link building.
Step 2: Set clear link-building goals
The next step is to streamline your link-building goals with your company’s milestones to achieve. Some significant aspects to look out for include:
- Increase referral traffic
- Enhance the site’s trustworthiness for search engines
- Increase domain authority
- Increase organic traffic
- Elevate search engine rankings for specific keywords
These aspects will shape the final product that the outsourced team delivers. Setting clear link-building goals is necessary because they offer the perfect benchmark for outsourced teams to measure their progress.
Step 3: Decide on a realistic budget to achieve results
Furthermore, the company needs to determine the quality vs quantity of the links delivered. Alongside this, it also needs to decide the budget for these links. Rather than paying attention to low-quality and cost links, it is better if they invest in high-quality backlinks.
High-quality backlinks might cost a fortune, but they are bound to provide equally lucrative results. This is a classic case of high risk, high reward. They can quickly boost SEO performance.
This is achievable with a realistic budget, so you don’t blow your business’s finances out of proportion.
Step 4: Choosing the right link-building agency
It is always better to hire an SEO link-building agency; however, based on budget constraints, some businesses can only afford individual contractors. Let us look at the table below to deconstruct the pros and cons of link-building agencies and individual contractors.
Link Building Contractor
| Pros | Cons |
|---|---|
1. Contractors generally charge much less than agencies due to the scale of the project. 2. For niche-relevant topics, you might find an individual specializing in the same field, so working with him/her is convenient. 3. Working one-on-one with a single contractor allows for better communication and seamless interaction. | 1. A single individual might struggle to keep up with the multiple resources required for more significant projects. 2. Contractors may specialize in only one aspect of SEO and not offer the range of skills required to get the job done. |
Link Building Agency
| Pros | Cons |
|---|---|
1. Agencies can provide highly scalable solutions that can manage multiple client campaigns easily. 2. Agencies offer a wider range of services covering the whole picture, from on-page SEO to content creation and link building. 3. An agency has a proven track record and established reputation that validates its experience. | 1. Due to better service range and quality assurance, agencies charge higher than individual contractors. 2. Big corporations generally have a standard operating procedure that can be rigid and immovable by individual standards. |
The ultimate choice lies within the business owner and which of the two satisfies their company’s ideals and goals to be fulfilled. Based on that, they would either go for an individual or an agency,
Step 5: Analyze multiple link-building agencies
Major businesses pick organizations for effective link-building. However, settling for the first link-building agency rarely gets them their money’s worth. Companies need to evaluate different agencies in search of the one that aligns with their budget, goals, and expectations.
Below are a few points to consider before selecting an agency:
- Pricing and services comparison – Analyze how affordable every provider is. Enhanced clarity and detailing in their pitches must be highlighted. Steer clear of services with extremely low costs, as they might not deliver high-quality backlinks, harming your site’s authority.
- Encourage engagement and transparency – Any healthy partnership relies on seamless communication. The right partner actively engages with the business as it questions its motives to get a clear understanding of their target.
- Case studies and testimonials – Ask the agencies for evidence of their past success, such as client testimonials and case studies, to validate their expertise. Portfolios of the links they have built help a lot since they can back them up with irrefutable proof of their past success.
Evaluating at least three link-building partners seems optimal to gain success in finding the right agency.
Step 6: Monitor and evaluate results regularly
Once you have evaluated at least three link-building agencies, it is time to make the right choice. Make sure to pick the one with the best combination of prices, service, interactions, and results.
Once you have done that, you need to collaborate with your link-building agency through:
- The first step in collaboration is to decide on the preferred modes of communication and channels. Emails, regular calls, or messaging platforms are a few options for the project's success.
- The next step is to convey your milestones and any brand guidelines your partner agency needs to follow. Businesses also define certain milestones to track the amount of progress through the project.
- Once you have decided on a strategy and action plan, the next step is to develop a meticulous plan. This plan should contain target websites, outreach strategies, content ideas, and timeframes for effective execution.
- Provide and receive feedback from your agency partner. This refines their link-building efforts and guarantees the campaign's success.
Adjust accordingly based on the results and outcomes. Since SEO and link-building go hand in hand, pivot and adapt according to the results of link-building efforts.
Step 7: Analyze results and track deliverables
Outsourcing link building doesn’t mean you should take a hands-off approach. Regular monitoring is essential to evaluate whether the campaign is delivering tangible results.
Track key performance indicators (KPIs) such as:
- Number of new backlinks acquired – Are you gaining high-quality links from relevant sites?
- Referral traffic – Is the campaign driving visitors from external sources?
- Keyword rankings – Have your target keywords improved in search results?
- Domain authority growth – Has your site’s authority improved due to quality backlinks?
Measure performance using tools like Google Analytics, Ahrefs, SEMrush, or Moz. Based on insights from these tools, adjust your strategy as needed—whether that means refining outreach methods, targeting different link sources, or increasing content efforts.
Want to See Results Through Your SaaS Link-Building Efforts?
We provide highly functioning SaaS link-building opportunities that will drive traffic to your website at affordable rates.
How to Measure the Success of Outsourced Link-Building Efforts?
Measuring the success of the outsourced link-building efforts is a crucial part of this process. After all, the result drives every firm, agency, and individual SEO analyst to provide seamless solutions regarding rankings on Google.
Let us understand the different methods to measure the success of link-building efforts.
Key metrics to track
- Domain authority improvements - A high domain authority makes your website highly credible. Once you start your link-building campaign, frequently check the changes in DA to evaluate the impact of your campaign.
- Increase in organic traffic – The purpose of backlinks is to enhance the DA of a website and the organic traffic it holds. This boosts your website’s visibility in the search engine results pages. Track how targeted pages or the complete webpage performs on Google.
- Quality backlinks – A single high-quality backlink is more valuable than acquiring multiple low-quality ones. Long-term SEO can only be sustained if businesses focus on high-quality links relevant to the niche.
Tools to use for tracking progress
Once businesses understand the pain points they need to work on to get their websites to rank higher, they invest in quality SaaS SEO tools to execute these link-building strategies. Let's explore what different tools can help track your website's progress.
- Ahrefs: This tool allows users to check on their backlinks, keyword rankings, and domain authority. It also shows whether the link you monitor is from a good website.
- Google Search Console: This tool displays how your website performs in Google Search. It monitors keywords that improve your website’s visibility and organic traffic.
- SEMrush: This tool helps with backlinks and rankings and carefully analyzes website audits. It searches for spammy or bad links that can harm your SEO and potentially ruin your efforts.
Looking For Niche-Relevant Links For Your SaaS Website?
We provide niche-specific link building opportunities to increase traffic quickly on your website and attract a relevant audience.
Outsourcing Link Building Simplifies Your SEO Efforts
Outsourcing link-building services is a strategic move for SaaS businesses looking to enhance their SEO efforts efficiently. With the right execution, it can enhance organic traffic and strengthen website authority.
At LabsMedia, we specialize in custom link building, niche-relevant outreach, and comprehensive backlink management to help businesses improve rankings and maintain a strong online presence. Ready to experience your desired SEO results with link building? Let’s build your authority today.
Frequently Asked Questions (FAQs)
How much should one pay for link building?
The price of a link-building agency depends on its reputation. One high-quality backlink is worth more than multiple low-quality backlinks. This is because a high-quality backlink comes with niche relevance and better authority. The website's authority from which agencies acquire backlinks also affects the price.
How do you approach link building?
There are multiple steps to approach link-building, defining clear goals, conducting competitor analysis, and focusing on content-driven outreach, relevance, and authority. Furthermore, the following steps include diversifying link sources and monitoring and refining the links.
Are there risks associated with outsourcing link building?
Yes, there are multiple risks associated with link building. Some include low-quality backlinks, Google penalties, lack of relevance, loss of control, overpromised results, and budget mismanagement.
How do I choose a reliable link-building service?
Before picking a reliable link-building service, multiple factors must be considered. Some of them include evaluating its track record, choosing quality over quantity, transparency of methods, and alignment with SEO guidelines.
Is link building still important in 2025?
Yes, link building is still relevant in 2025; however, the approach has evolved. Google still recognizes backlinks as a crucial ranking criteria, but relevance, topical authority, and domain authority are a few other factors it considers. Focusing on high-quality and contextual backlinks is what SEO experts strive to acquire these days to rank their website higher on the search results page.
How long does it take to see results from link building?
Google indexes new backlinks within 1-3 months, but no significant changes will be seen within the website. Furthermore, it takes 3-6 months to improve domain authority and rankings for lower competition keywords. It takes 6-12 months for a significant ranking boost and traffic improvement.
