209% Increase in Organic Traffic for Zipy with Backlinks Creation within Three Months

We prepared a solid backlinking strategy focused on SaaS and created 24 backlinks on carefully selected pages to get maximum traffic and ultimately sign-ups.

Key Results Achieved Within Three Months

38
Domain Rating
10365
Organic Traffic
1444
Keywords in Top 10
3.4M
Impressions

Project Overview

Zipy is an AI-powered user insights platform that provides session replays to fix customer problems. They wanted to increase their organic traffic and sign-ups from the USA region using backlinks.

We began by auditing their existing backlinks to understand their current backlink profile. Using these insights, we developed a practical plan to build high-quality backlinks, enhance their website authority, and attract relevant organic traffic. The goal was simple: deliver measurable results that aligned with their growth ambitions.

Business Goal

We first connected with the Zipy team at an event where our founder, Rakesh Patel, conducted a workshop on mastering SEO. During our conversation, they shared that their primary business goal was to increase organic traffic and sign-ups from the USA market.

To achieve this, they wanted to explore the potential of investing in backlinks. When our backlink specialist audited their profile, we found that Zipy already had 304 referring domains with no major issues in their existing backlinks. However, there was clear potential for growth. Based on the audit, we recommended strategic link-building efforts to strengthen their organic presence and reach their goals faster.

Our Solutions

Following our specific backlink SOP, we created 24 backlinks in 3 months and attained notable mentions for Zipy, bringing them three steps closer to their goal. 

In addition, Zipy’s team wanted to test the impact of two strategies to further enhance their organic growth:

Cluster 1 – Backlink-focused: In this approach, we concentrated on building high-quality backlinks, without making any changes to the content. The goal was to evaluate how backlinks alone would influence Zipy’s organic search performance.

Cluster 2 – Content-focused: For this strategy, Zipy’s team updated their website content while leaving the backlink profile unchanged. This cluster aimed to determine how content improvements alone could affect search rankings, engagement, and traffic.

Let’s understand our link-building solutions in detail.

Solution one: We conducted a comprehensive backlink audit

We conducted a comprehensive backlink audit to analyze Zipy’s current backlink profile and assess its effectiveness in supporting overall SEO performance. The goal was to identify strengths, pinpoint any potential issues, and understand how the existing backlinks were impacting Zipy’s organic search rankings. 

Here are our findings:

  • 304 referring domains with no major issues. 
  • Their anchor texts were natural and mostly branded.

This audit served as the foundation for developing a targeted strategy to improve their backlink strategy and boost their SEO outcomes.

Solution two: We created 24 backlinks following strict backlink SOP

We created high-quality and relevant backlinks, combined with an optimized anchor text strategy to enhance Zipy’s authority, visibility, and organic search rankings.

The strategy: 

To optimize the impact of each backlink, we followed a detailed process for selecting and refining anchor texts. We identified a list of pages that were ranking between 4 and 20 for their main keywords and had the potential to generate leads.

We then conducted a relevance check to ensure that the selected keywords aligned with both the backlink source and the target content. Following this, we focused on anchor text optimization, ensuring the anchor texts fit naturally within the context of the backlink.

zipy backlink - 1

zipy backlink - 2

zipy backlink - 3

The shortlisted anchor texts and corresponding URLs were shared with the client for review. Based on their feedback, the final selections were made. Ultimately, we strategically used the optimized anchor texts to align with Zipy’s goals, aiming to boost impressions and improve rankings in the SERPs. 

The criteria:

We follow a strict set of criteria for all our clients, ensuring that each backlink contributes to long-term success and aligns with best SEO practices.

Our Standard Criteria for Backlinks to Get Maximum Results:

Domain Rating (DR)

30-50

Spam Score

Less than five

Overall Traffic

1,000+ visits per month

USA Traffic

500+ visits per month

Exclusion

No links to casino, gambling, CBD, or related websites

The execution: 

We created 24 high-quality backlinks with the following results:

  • Average DR: 61 
  • Average USA Traffic: 10,000+ visits from the USA

URL bifurcation:

URL Type

No. of Backlinks Created

Home Page

2

Product Page

8

Blog Page

14

The backlinks were distributed across key pages to maximize SEO impact, with a heavy focus on blog and product pages to capture valuable organic traffic and improve rankings in relevant search queries. This targeted approach ensured we aligned our backlinking strategy with Zipy’s broader content and traffic goals.

Results We Achieved

After implementing our high-quality backlink strategy, we saw impressive improvements in Zipy’s SEO performance. These changes had a direct and meaningful impact on traffic, domain authority, and keyword rankings. Here’s a breakdown of the results: 

1. Overall domain traffic improved by 209% within three months.

This huge jump in traffic highlights the effectiveness of our backlink efforts. By improving Zipy’s visibility on search engines, we attracted a significant increase in organic visitors, which boosted the website’s overall engagement and reach.

Zipy Traffic Increase

2. Domain Rating (DR) increased from 34 to 38.

The increase in DR shows that Zipy’s website authority improved. The high-quality backlinks we secured helped build trust and credibility with search engines, strengthening the site’s foundation for future SEO growth.

Zipy Domain Rating (DR) Increased

3. The number of keywords ranking in positions 1 to 10 grew from 414 to 1,444.

The significant increase in keywords ranking in the top 10 positions is a strong indicator of the success of our strategy.

Zipy Keywords in Top 10 Increased

These results reflect how well our backlink strategy worked to boost Zipy’s SEO. By improving their domain authority, increasing organic traffic, and driving more keyword rankings, we’ve laid the groundwork for ongoing success in the search engine landscape.

Client Profile

Zipy is a cloud-based software debugging and observability platform. It is a unified customer experience platform that helps fix user experience problems by combining session replay, product analytics, and error monitoring. The company has raised $2.8M from 13 investors over one round.

Industry Type

SaaS, B2B

Employees

11-50

Regions

San Francisco