For this low-code platform, we created high-quality content, optimized their SEO strategy and aligned their efforts to drive organic traffic, boost search rankings, and increase engagement.
Our client offers a low-code app development SaaS platform designed for enterprises, developers, and businesses to accelerate application development with minimal code and smooth API integration. For this platform, their marketing team turned to us to enhance their market presence, improve online visibility, and establish it as a credible low-code solution in a competitive market.
To achieve these goals, we developed and implemented comprehensive SaaS marketing strategies including SEO, content marketing, and link-building. In addition, our approach focused on creating relevant content and optimizing SEO elements to drive quality traffic, increase customer engagement, and improve conversions.Our client offers a low-code app development SaaS platform designed for enterprises, developers, and businesses to accelerate application development with minimal code and smooth API integration. For this platform, their marketing team turned to us to enhance their market presence, improve online visibility, and establish it as a credible low-code solution in a competitive market.
To achieve these goals, we developed and implemented comprehensive SaaS marketing strategies including SEO, content marketing, and link-building. In addition, our approach focused on creating relevant content and optimizing SEO elements to drive quality traffic, increase customer engagement, and improve conversions.
With rising demand for low-code platforms and their impact on streamlining app development, they aimed to achieve a competitive advantage in their low-code industry. To help them succeed, we set the following goals:
The client struggled to rank in the top 10 search results for important pages, which led them to approach our experts. They aimed to establish a robust online presence in the low code development industry by optimizing SEO, producing high-quality content, and strengthening their backlink profile. These efforts were designed to attract more customers and gain brand recognition.
The client faced challenges connecting with their target audience and generating valuable traffic. To attract qualified customers, they aimed to create valuable and informative content that addressed their audience’s pain points. Additionally, they wanted us to focus on incorporating interactive elements into their content strategy, encouraging customer participation and deeper engagement, ultimately converting engaged users into qualified leads.
Even after working with an SEO agency, they faced significant challenges in establishing a strong online presence and driving organic traffic. Their marketing team presented us with an opportunity to analyze their website and identify the issues. After analyzing their SEO and content efforts, we identified key challenges and outlined actionable items to focus on and resolve to achieve their goals.
Our technical SEO audit discovered that their website wasn’t fully SEO optimized. It had several issues, such as a poor website hierarchy and missing schema markup, which restricted search engines' ability to interpret the content effectively. We also found that the absence of canonical tags and breadcrumbs complicated user navigation and negatively affected customer engagement.
Due to unplanned content creation and distribution, the platform struggled to establish topical authority in the low-code industry. Compared to their competitors, they lacked valuable content such as comparison blogs, listicles, and guides that could engage potential customers more effectively. Furthermore, their content wasn’t aligned with Google’s E-E-A-T principles, which impacted its perceived quality and relevance in search results.
The platform struggled to acquire high-quality backlinks, negatively impacting search rankings and domain authority. With just 77 quality backlinks, their credibility and visibility in the market suffered. They wanted us to secure authoritative backlinks from reputable websites in the low-code space to gain a competitive edge and improve authority.
After an extensive discussion with their marketing head, we comprehend their goals, challenges, and solutions they want. We discussed their target audience, features, and benefits of the low-code development platform.
Based on these insights, we created a comprehensive, results-driven SaaS marketing, focusing on SEO, content creation, and link building to help them achieve their goals and scale their business growth.
We began our partnership by conducting in-depth audits to identify technical SEO issues limiting their search engine rankings and online visibility.
The SEO audits revealed critical gaps such as a missing robots.txt file, multiple 404 error pages, absent schema markup, missing alt tags, and the incorrect use of multiple H1 tags on web pages. Additionally, their site lacked meta descriptions and canonical tags—critical components for SEO optimization.
Our first step was to address these issues head-on. We implemented a robots.txt file to guide search engines through their website and removed 404 error pages that created dead ends. We added schema markup to ensure the web pages were indexed correctly, enhancing search engines’ understanding of their content.
Furthermore, we integrated breadcrumbs into the site structure, making it easier for users and search engines to navigate and understand the content flow. Revamped the heading structure for their use cases, blog posts, and other content to make them more readable and user-friendly.
To help position them as a leader in the low-code platform space, we suggested adding detailed author pages, including bios, case studies, testimonials, and statistics that established their authority and built trust with their audience.
Technical Issue | Before | After |
---|---|---|
404 pages in robots file | 81 pages | Resolved |
Need to add the missing pages in sitemap file | 67 pages | Resolved |
Schema missing | 346 pages | Resolved |
Missing H1 | 27 pages | Resolved |
Canonical missing | 418 pages | Resolved |
Meta description tags missing | 327 pages | Resolved |
404 pages | 37 pages | Resolved |
Missing image alt | 302 images | Resolved |
Missing OG description tag value | 19 pages | Resolved |
Author Bio Page | Missing | Created |
Breadcrumb improvements | Not Implemented | Successfully implemented |
Improve heading structure | Inconsistent heading hierarchy | Optimized heading hierarchy |
Improve URLs structure | Unstructured URLs | SEO friendly URL structure |
We saw excellent results, including a significant increase in organic traffic, clicks, and engagement with targeted content and SEO strategy. Their marketing team helped us with new ideas and suggestions to achieve our expected SEO goals.
- Marketing Head
First, we conducted a detailed competitor analysis to identify gaps in their content strategy, particularly in areas like comparison blogs, product reviews, and listing articles. Recognizing the opportunity to improve, we developed a comprehensive content creation and distribution plan that includes producing high-quality blogs, use cases, listicles, and case studies that strengthen their online presence.
We carefully structured the content to address different stages of customer awareness. For prospects just starting to identify their challenges, we crafted five educational blogs and articles that showcased the value and importance of the client’s product. To engage customers actively searching for low-code development solutions, we developed 11 comparison blogs and used case studies that detailed the platform's features and unique benefits.
To ensure our content was authoritative and trustworthy, we followed Google's E-E-A-T principles, infusing expertise, experience, authority, and trustworthiness into every piece. Additionally, we audited and revamped their previously published content to enhance relevance, improve readability, and optimize it for better search engine performance.
We optimised and refined their backlink strategy, targeting authoritative domains within the SaaS industry, ensuring that all links maintained an average domain rating (DR) above 65. Our optimized backlink approach secured 16 high-quality backlinks from reputable SaaS websites in just two months.
This targeted approach significantly improved the site’s domain authority and strengthened its position in the low-code development niche. To increase customer engagement and convert visitors into Marketing Qualified Leads (MQLs), we strategically integrated internal links within blog posts and web pages, guiding users to relevant use cases and driving more sales.
Within three months of implementing our SEO and content marketing strategy, the client witnessed growth in their engagement metrics and rankings. Here are the key results:
In just three months, the number of organic keywords ranking in the top three positions increased from 42 to 63. This success resulted from publishing 16 blogs, 10 of which specifically targeted keywords aligned with the search intent of potential customers.
Our SEO efforts increased the website’s traffic from 5,835 to 7,413 because of enhanced keyword visibility and relevance.
We created engaging content and implemented a dynamic SEO strategy, which resulted in 10000 impressions and 1900 actionable clicks. Overall, we helped them outrank their competitors on search engines and enhanced product visibility in the low-code development market.
Partnering with LabsMedia has transformed our low-code platform's online presence. Their expert content and SEO strategies significantly boosted our organic traffic and keyword rankings. The team is dedicated, knowledgeable, and incredibly supportive, delivering exactly what we need to achieve our goals. We're excited to continue this journey together!
- Marketing Head
Client Profile
Popular among software engineers and enterprises, this open-source, low-code platform enables the building of internal applications with minimal code. With over 5 million downloads, it serves over 1,000 enterprises across 100+ countries.
Industry Type
SaaS (low-code app development)
Employees
51 -200 Employees
Regions
Headquarters in San Francisco, California, United States, Offices in 2 countries (India and USA)
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