10 Essential SaaS Marketing Tools to Kickstart Your Business

With the advancements in technology, it is now easy to start your own tech business and scale it for better outreach and expansion. A company in the SaaS industry is an even better option since it is one of the best ways to break into the IT market. 

However, are there enough SaaS marketing tools to facilitate the process of setting up your own business?

Fortunately, a wide range of are present to support each stage of your business journey. This article will focus on the best of them and how they can be used to generate more ROI. 

Firstly, let us understand what SaaS marketing tools are.

What are SaaS Marketing Tools?

SaaS marketing tools help businesses improve marketing, promote engagement, generate leads, and drive growth. The SaaS marketing automation tools, such as HubSpot, Marketo Engage, and Mailchimp are hosted on a cloud and are accessed through a browser instead of installing them on a hard drive. 

These tools help in multiple aspects of marketing businesses, like email marketing, inbound marketing, social media marketing, and CRM marketing. Furthermore, it also streamlines iterative tasks, improves efficiency, and increases the bandwidth of marketing campaigns.

Top 10 SaaS Marketing Tools to Upscale Your Business

To make sure that your marketing efforts don’t waste away, it all comes down to picking the right marketing automation tool. 

Let us take a look at 10 of the best SaaS marketing automation tools for your company.

1. Hotjar

Hotjar is a product experience insights platform that helps in understanding how your users interact with your website. This platform allows you to scroll through your website and check on every detail the website visitor interacts with. 

Hotjar offers a visible heatmap to identify the different parts of your website that your visitor engages with. It also allows users to customize content on a website, making it more lively and interactive to the visitor. 

Key features of Hotjar 

Some of the best Hotjar features include:

• Heatmaps – Helps site owners with visual representation to understand where visitors leave your site and why.
• Recordings – Enables site owners to learn visitor actions and feedback to identify problems, and improve user experience easily.

Why is Hotjar good for SaaS?

In the SaaS industry, user engagement is crucial for conversions and lead generation. Hotjar is the perfect tool to implement this, as it will let users know about the different parts of the website the visitor interacts with. This leads to valuable insights about the likes and dislikes of the visitors. 

Companies using Hotjar

Some of the famous companies that utilize Hotjar include Adobe, Nintendo, and Decathlon.

2. Semrush

Semrush is an SEO tool suite that helps not only in SEO and digital marketing activities but also in market research and competitive analysis. It helps to gain insights about your competitors’ online marketing strategies. SaaS companies tend to utilize Semrush in every possible way. They utilize its capabilities for SEO, content marketing, and social media management. 

Semrush informs users about the top-performing content on SERP, competitors’ keywords, backlink research, and much more. Some other campaigns that Semrush allows users to create include PPC and content marketing. 

Key features of Semrush

Let us take a look at some of Semrush's highlighting features.

• Content audit – Semrush offers content auditing benefits so users get to analyze their content pieces.
• Competitor analysis – This feature shows different keywords that your competitors focus on to rank better on the search engine.

Why is Semrush good for SaaS?

When it comes to Semrush, covers a lot of bases in SaaS marketing. From competitor analysis to content audits, from keyword research to backlink research, Semrush provides everything you need to elevate your SaaS marketing tactics.

Companies using Semrush

Some of the famous companies that utilize this platform, include Kinsta, Picsart, and La Liga.

3. Typeform

Typeform is a famous online form-builder app dedicated to customer surveys. It also helps the marketing team keep track of its personalized buyer research, customer preferences, product research, and much more. 

Users also utilize Typeform to design and distribute market surveys. Furthermore, it offers a highly customizable interface that helps in tailoring your website copy to your needs. It helps to market the voice of your brand effectively. 

Key features of Typeform

Let us take a look at some Typeform features to see if they are the right fit for your business needs.

• Form builder – One of its core features includes the form-building feature that allows users to create sign-up forms. 
• Survey maker – Typeform offers surveys to its users to help them gain customer feedback from their clients and improve their strategies.

Why is Typeform good for SaaS?

Typeform provides more than 3000 templates to users for customer feedback and online registrations. This helps SaaS owners gather more data and information on their users so they can enhance their sales and marketing strategies. 

Companies using Typeform

Some famous agencies around the world that utilize Typeform include Airbnb, Mailchimp, and Uber.

4. HubSpot

HubSpot is a marketing automation tool that has also become the benchmark for SEO. It helps users in website development, social media management, managing contacts in CRM, and blog hosting. Furthermore, it provides marketing automation features like workflow build-up and audience segmentation. 

Hence, both small and medium-sized businesses utilize HubSpot to their fullest, as it is also quite budget-friendly. The platform executes different inbound marketing strategies. It has evolved a lot since the beginning, and today, it even offers sales tools and CRM integration for your sales funnel leads. 

Key features of HubSpot

Let us take a look at some features of HubSpot that make it the perfect fit for your SaaS company.

• Programmable automation – This feature allows users to code custom automation actions for each business process. 
• Workflow extensions – This feature allows users to trigger actions such as Zoom invites, Asana tasks, or Slack messages from your HubSpot workflows.

Why is HubSpot good for SaaS?

For SaaS marketing, HubSpot contains all the features required to operate inbound marketing strategies. One of them is the CRM integration that allows users to extract data from different platforms and display them on a single platform. This data further allows the key decision-makers to make better decisions regarding their marketing strategies. 

Companies using HubSpot

Some of the famous companies that utilize HubSpot include Tumblr, Reddit, and eBay. 

5. Drift

Every SaaS marketer understands the significance of capturing a lead from the sales funnel to the point it converts into a paying customer. Drift is an amazing sales and marketing conversational automation tool that allows businesses to buy from other companies.

Drift enhances customer interaction with its marketing automation features. This enables seamless conversions and builds professional relationships with the consumers. It also help in filling your sales funnel with qualified leads via visitor intelligence, chat to ABM, and more.

Key features of Drift

Let us take a look at some features of Drift that make the SaaS marketing automation tool reliable. 

• Live chat – This feature allows SaaS owners to implement conversational bots, targeted messaging, as well as multiple third-party app integrations.
• ABM marketing – Account-based marketing (ABM) helps businesses to unite both sales and marketing teams. This will help them to make better decisions for the SaaS company.

Why is Drift good for SaaS?

SaaS marketing encourages lead conversion at the end of the day. There are different methods of acquiring leads. One of them is ABM, which allows users to focus more on quality leads instead of quantity leads.

Companies using Drift

Some of the famous companies that utilize Drift for their business include Nvidia and Shopify.

6. Zapier

Zapier is a workflow automation tool applicable to all SaaS marketers and marketing agencies. Users set up their own integrations and automate their workflows through this platform. It is also a no-code platform, which means that users can build apps without any knowledge of programming or coding. This allows organizations to build custom workflows quickly.

Key features of Zapier

Let us take a look at a few features that make Zapier the go-to SaaS marketing tool.

• Zaps – This is what Zapier calls their custom-built workflow automation. Users set up these by picking a trigger and an action. 
• App integrations – Zapier provides more than 7000 app integrations for users to integrate their apps on a single platform.

Why is Zapier good for SaaS?

Zapier is a premium tool for SaaS marketers that allows them to integrate a dozen apps on a single platform. By doing so, users don’t have to look at data from other platforms, as they find them all on a single one. 

Companies using Zapier

Some companies that deploying Zapier for their benefit include Slack, Meta, and Dropbox.

7. HootSuite

HootSuite is a social media marketing platform that is utilized by some of the best companies worldwide. There are a lot of features that make HootSuite the first choice of these companies. It helps in analyzing one’s social media through its analytics tool. Furthermore, its smart social media calendar helps to easily create, schedule, and publish content for all social media platforms.

Key features of HootSuite

Let us take a look at some features of HootSuite and see what it has to offer.

• Social listening – This feature helps in listening and lets the user know every time someone mentions them on their website. 
• OnlyWriter AI – This feature helps users to write social media posts quickly and efficiently. You can instantly create captions and receive the best post ideas for each platform. 

Why is HootSuite good for SaaS?

HootSuite helps a SaaS marketer to drive their social media campaign forward. It is a time-saver for SaaS businesses when it comes to handling their social media profile. Hence, it is extensively utilized by the majority of the SaaS industries.

Companies utilizing HootSuite

Some of the most famous companies that use HootSuite include JetBlue, Allianz, and Ikea. 

8. Grammarly

Grammarly is a writing assistant software that allows SaaS marketers to reach their desired results error-free while writing. It identifies common spelling mistakes and grammatical issues in a sentence. It also allows suggestions to improve sentence structure, construction, and vocabulary.

Key features of Grammarly

Let us take a look at the best features of Grammarly to understand why SaaS companies go for it.

• Spelling errors check – Identifies the spelling mistakes occurring in a sentence and provides suggestions to rectify them.
• Grammar check – This feature checks if the grammar of the sentence is appropriate and accurate. 

Why is Grammarly good for SaaS?

Grammarly helps SaaS marketers cross-check their written articles, blogs, whitepapers, and case studies before they go live. This helps marketers eliminate any silly errors in the content that hinder the reader from a seamless reading experience. 

Companies utilizing Grammarly

Some of the companies that utilize Grammarly include Databricks, Zoom, and Zapier. 

9. Unbounce

Unbounce is a landing page creation tool that helps users not only create landing pages but also write copy for them. Furthermore, it also optimizes your landing page traffic to keep it fresh and quick for new website visitors. Google ad teams utilize this tool a lot for their ad copies and reliable landing pages.

Key features of Unbounce

Let us take a look at some of the features that make Unbounce the best landing page app builder. 

• Landing page builder – As discussed above, Unbounce is a landing page-building app that provides more than 100 templates for your website. 
• AI optimization – Unbounce harnesses Smart Engine to instantly send visitors to the page where the probability of their conversion is the highest.

Why is Unbounce good for SaaS?

Without a landing page or a website, your business cannot progress much. Since building a website can be quite expensive for small businesses and startups, Unbounce helps SaaS marketers build their own websites without any code. This is not only user-friendly but also cost-effective.

Companies utilizing Unbounce

Some famous companies that utilize Unbounce include Upwork, LinkedIn, and Accenture.

10. Loom

Loom is a famous video messaging platform that helps users record and share AI-driven messages with their in-house team or clients. Loom’s functionality helps users to create, host, and share long hours of videos.

Key features of Loom

Let us take a look at some features of Loom and see why it is the best video messaging app.

• Video embedding – This feature allows users to easily embed or share videos whether they are in Slack or Google Workspace. Loom videos will always be compatible with all your favorite tools. 
• Video library – This feature allows you to store all your videos on the platform so you can access them whenever you want.

Why is Loom good for SaaS? 

Loom helps SaaS marketers record product videos so they pitch them to their clients. They also allow the sharing of screen recordings with the in-house team so members can stay on the same page regarding product updates. 

Companies utilizing Loom

Some famous companies that utilize Loom include Braze, Intercom, and Postclick.

Pick the Right Tools to Elevate Your SaaS Business

Enhancing your SaaS business is something that every company tries to achieve. The right tools facilitate the process and make it simpler than usual. Hence, it is the responsibility of the key decision-makers to pick the right tools that can achieve the company’s milestones when it comes to expansion. 

LabsMedia targets the right SaaS marketing strategies to ensure the organization's well-being and upscaling. Suitable SaaS marketing tools are necessary to simplify any marketing process, and LabsMedia is the perfect SaaS marketing agency to achieve that.