Mastering The Art of SEO: LabsMedia’s Exclusive Workshop at Accel LaunchPad 2024

Accel, a leading venture firm in India, successfully launched a program for early-stage companies calledd Accel LaunchPad. The event, held in Bangalore, gathered 70 founders and marketing leaders from the Accel Family, where Rakesh Patel, founder and CEO of LabsMedia, shared insights on advanced SEO techniques.

During a four-hour SEO workshop at Accel LaunchPad, Rakesh presented his strategy for utilizing SEO as a crucial element of an early-stage company’s go-to-market strategy.  

Using his unique “Bruce Lee” approach to SEO, he conducted an in-depth masterclass that illustrated how SEO is an effective go-to-market strategy for early-stage companies and startups. Additionally, he highlighted how LabsMedia utilizes both foundational and advanced SEO techniques to enable companies to achieve sustainable digital growth.

In this picture, Rakesh is explaining how he won the title of Bruce Lee in SEO - Master of SEO.

About the WorkShop

LabsMedia’s advanced SEO AI workshop was a masterclass designed for startups and early-stage companies. Its purpose was to help attendees understand how advanced SEO techniques and strategies help them grow and establish themselves as trusted leaders in their niche.

LabsMedia’s SEO playbook emphasizes the importance of flexibility and responsiveness in SEO practices. His approach encourages businesses to focus on what truly matters: driving online visibility, building topical authority, and consistent ROI growth.

LabsMedia’s Contribution at Accel LaunchPad, India, 2024

At the 2024 Accel LaunchPad in Bangalore, LabsMedia empowered early-stage companies and SaaS startups. Rakesh Patel's session stood out. It was a hands-on workshop that covered AI-powered SEO, content strategy, and practical frameworks for scaling organic growth.

His teachings weren’t just theoretical—they were backed by his proven track record in the fast-evolving SEO industry. Through his insightful SEO playbook, he showcased how implementing the right SEO strategies can drive not only traffic but also revenue, emphasizing the power of SEO as a high Return on Investment (ROI) driver.

Rakesh also shared how he scaled UpperInc, a bootstrapped SaaS company, from scratch into a recognized brand with his deep SEO knowledge in the route-planning industry. His contribution at Accel LaunchPad brought LabsMedia closer to industry leaders and marketing experts, providing valuable insights into their expectations, challenges, and growth goals.

An Engaging Workshop by Rakesh Patel: Shared His Comprehensive SEO Playbook

In this power-packed session, Rakesh Patel shared the secrets of SEO with founders and marketing leaders on how to leverage the power of search engine optimization for their companies. With real-world insights and live demos, he explained how to decipher the complexities of SEO and transform it from a technical hurdle into a strategic advantage.

Key takeaways from the workshop included:

• AI integration in SEO: Rakesh demonstrated how artificial intelligence can enhance SEO strategies. He provided live demos, showcasing the tools and techniques his team employs to boost clients' search engine visibility.
• AI-driven keyword research: As AI search engines evolve, Rakesh shared the importance of finding keyword ideas using prompt engineering. He illustrated the process of creating and running prompts to generate keyword ideas. 
• AI-generated content success: While sharing successful stories of his SEO tactics, Rakesh explained how AI-generated content helped Dynoroute rank in the top 20 search positions, highlighting the potential of using AI in content creation.
• Content strategy and optimization: He emphasized the importance of consistent content updates and discussed the optimal timing for publishing content. He also highlighted how LabsMedia’s content team employs tools like Surfer SEO to create high-quality, SEO-optimized content and conducts audits to enhance the quality of existing ones.
• Automated SEO-driven page updates: He showcased methods for automating page updates based on SEO data, ensuring content remains relevant and competitive.
• Enterprise-level SEO: Some participants raised questions about how to utilize SEO techniques successfully for the enterprise. Addressing the unique challenges faced by large organizations, he provided strategies for enterprise businesses to scale their SEO efforts effectively.
• Backlink strategies for new ventures: Contrary to traditional beliefs, Rakesh Patel shared the value of building high authority and niche-relevant backlinks. He shared how creating strong backlink profiles helps early-stage companies and new websites gain authority.

Apart from these key points, his workshop illustrated the power of using @mentions to build topical authority, automating SEO tasks such as keyword research, training AI models like GPTs to create personalized SEO strategies, and dominating AI search results.

Attendee Questions & Rakesh Patel’s Insights

Here are attendees engaging in asking relevant questions to quickly understand the concepts and how they can incorporate the given strategies into their business.

Attendee’s question: “If I’m writing educational content (TOFU), should I link it to MOFU, and then MOFU should link to BOFU so that the customer can organically move through the funnel?”

His answer: While internal linking between TOFU, MOFU, and BOFU content is beneficial, there is no strict rule that it must follow a linear path. What’s more important is that content is linked within a topic cluster so that Google and users can easily navigate related information. 
Attendee’s question: “Should we create TOFU articles on our site, or post them on external platforms like Medium and LinkedIn to get traffic from there?”

His answer: He encouraged attendees to think beyond just traffic generation and consider authority building in SEO. Using an analogy, he explained that a direct connection (publishing on your own site) builds stronger authority than depending on external references. External platforms can be used strategically for content distribution, but they should not replace content hosted on your domain.

Attendee’s question: “Can a new website grow organically, and at what point does Google start penalizing it?”

His answer: Yes, a new website can absolutely grow organically, but it’s essential to understand how Google’s crawl budget and indexing behavior work. If your domain is brand new, Google limits how frequently and deeply it crawls your pages. The key is to optimize your crawl efficiency, ensuring that when Google visits, it finds structured and valuable content.

Attendee’s Question: “How does Google’s crawl budget affect new websites, and how can we optimize it?”

His answer: Google allocates a crawl budget to every website, which determines how many pages it can crawl in a given timeframe. This budget is lower for new websites, so it’s essential to make the most of it.
During this interactive workshop, attendees asked many interesting questions and discussed the concerns that prevented their websites from growing digitally. Rakesh's SEO expertise and deep understanding of the industry helped them gain valuable insights into developing and scaling their businesses.

Feedback and Attendees’ Thoughts

Some thoughts and experiences shared on LinkedIn.