“SEO isn’t just about beating competitors—it’s about consistently attracting money-making customers.” - Rakesh Patel, Founder and CEO of LabsMedia.
At SaaSBoomi Annual 2023, Asia’s biggest SaaS conference, industry leaders discussed what it really takes to survive and scale in their respective niches. During the two-day event, one session stood out: Rakesh Patel’s SEO masterclass. It cut through the noise and helped SaaS founders understand that SEO is refreshingly simple.
As the founder of LabsMedia, Rakesh has mastered SEO, ranking over 125,000 keywords on Google US and building multiple successful ventures. And he didn’t just teach SEO—he made it fun, starting with this bold declaration:
“I have mastered SEO like Bruce Lee mastered martial arts. I want all of you to become Bruce Lees of SEO at the end of my workshop.”
In a world where SEO can feel overwhelming, Rakesh explained it clearly, using AI-powered strategies and practical insights. Attendees left with a clear roadmap for scaling their SaaS business with advanced yet simple SEO techniques.
About the Workshop
The SaaSBoomi Annual 2023 event, held at Leela Palace in Pune, was Asia’s largest SaaS conference. For two days, from March 17th to 18th, it united 1,100+ founders and 80+ top VCs. The conference was a key platform for SaaS startups and established companies, offering founders an opportunity to engage with investors, share growth strategies, and explore how AI is transforming their industry.
The two-day event was packed with tactical playbooks, founder stories, and expert-led sessions, helping startups scale and optimize their SaaS businesses. Among the many highlights, Rakesh Patel’s SEO playbook became a hot topic of discussion. This included deep conversions about AI-powered SEO techniques and how LabsMedia is shaping the SaaS marketing industry.
With its vision of providing community-driven knowledge sharing and high-impact networking, SaaSBoomi Annual 2023 is a must-attend event for SaaS leaders. It helps founders to stay competitive within their industry.
Rakesh Patel’s Contribution at SaaSBoomi, India, 2023
At SaaSBoomi Annual 2023, Rakesh has been at the forefront of helping SaaS brands scale through data-driven SEO, advanced keyword strategies, and AI-driven content frameworks.
During the event, he simplified complex SEO concepts and showcased proven techniques to drive organic growth. His session covered essential topics such as SILO and entity clustering, content planning in minutes, and AI-driven keyword research—all designed to help SaaS brands outperform competitors in search rankings.
Beyond the masterclass, LabsMedia actively engaged with SaaS founders, providing hands-on guidance, demonstrating real-world SEO applications, and reinforcing its commitment to empowering SaaS businesses with scalable growth strategies.
Rakesh Patel’s SEO Playbook: Shared Advanced SEO Strategies for Founders
In this engaging session, Rakesh Patel revealed valuable insights about SEO for SaaS founders and decision-makers. He demonstrated how to use search engine optimization to boost search engine visibility and attract leads.
Key takeaways from his exclusive SEO masterclass:
1. The power of SILO, cluster, and entity structure
Rakesh demystified Google’s approach to indexing by explaining how meta tags, structured content, and internal linking play a crucial role in SEO success. He emphasized the importance of organizing content into silos and clusters to enhance discoverability and relevance.
2. Creating an SEO and content strategy in 5 minutes
Attendees were amazed as Rakesh gave them a comprehensive demo on how to build a results-driven SEO strategy and content plan in just five minutes. His structured approach ensures that every piece of content aligns with search intent and also follows Google’s E-E-A-T guidelines.
3. Identify keywords that drive conversions
Rakesh showcased an advanced method of keyword research, focusing on clustering and silo structures. He explained how to identify high-converting keywords by analyzing CPC, traffic value, and search volume.
“If someone is paying a high CPC, that keyword is making money,” he explained, helping attendees distinguish between money pages and informational content.
4. Live website demonstrations
One of the highlights was Rakesh’s live SEO audit of real-world SaaS websites like Economize. cloud and Kissflow.com. Using tools like Screaming Frog, SpyFu, and Ahrefs, he analyzed those sites' traffic value, site structure, and keyword performance. Attendees saw firsthand how to discover growth opportunities and optimize their websites for SEO growth.
5. AI-powered SEO and content optimization
Rakesh also demonstrated how LabsMedia's content team uses tools like SurferSEO and AI-powered models to produce high-quality, SEO-optimized content. He gave a live demonstration of how his team uses SurferSEO to audit content and help clients rank higher in search results.
Attendees’ Questions and Rakesh’s Thoughts
Attendee question: “We get around 450 visitors from the US, primarily high-enterprise customers. However, with a 70% bounce rate, only about 75 visitors seriously engage with our website, and we see no conversions. Should we widen the net and attract more visitors, or is there a better approach?”
Rakesh’s answer: Instead of driving more traffic, focus on optimizing your existing traffic. He meant to say retaining and retargeting the existing traffic. He also recommended analyzing user behavior through heat maps and A/B testing landing pages.
Attendee question: “For a specific keyword we want to target, should we create multiple clusters, or will one cluster work?”
Rakesh’s answer: Each keyword should belong to only one cluster, and that cluster should contain all relevant keywords. He emphasized going beyond keywords and thinking in terms of entity clusters. Suppose two groups of people are discussing the same topic. Each group should have its unique set of keywords, and no keyword should be repeated across groups.”
Attendee question: “How do we structure our content so that it not only ranks well but also converts?”
Rakesh’s answer: Content should be categorized into clusters and silos, ensuring each piece of content aligns with the buyer’s journey. Product pages should focus on transactional keywords, while blog posts should target informational and navigational queries, guiding users toward conversion naturally.
Throughout the masterclass, Rakesh shared an important lesson: SEO isn’t as complicated as it seems. It’s really about learning the right frameworks and consistently applying them.
His session at SaaS Bhoomi was not only educational but insightful for every founder in the room. After this session, attendees kept engaging with him and shared their key issues regarding SEO and their practices.
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