8 Famous Companies that Use Data Analytics [2nd Will Surprise You]

Every day, companies worldwide generate massive amounts of data in the form of log files, web servers, transactional data, and other customer-related data.

Furthermore, social media platforms generate massive amounts of information.

Companies should ideally take advantage of all of their created data to extract value and make informed business decisions. This goal is achieved through data analytics.

So, in this post, we’ve dug deep to find some noteworthy companies utilizing data analytics in unique ways. Here are eight interesting data analytics companies, ranging from some you’ve heard of to a handful you haven’t.

Let’s get into it:

What is Data Analytics?

Data analytics is the act of examining and analyzing massive datasets to uncover hidden patterns, trends, and correlations and gain useful insights for making business forecasts.

It boosts your company’s speed and efficiency. Businesses employ a variety of innovative tools and technologies to analyze data. In a word, this is data analytics for beginners.

The definition of data analytics incorporates the field’s vast reach as the process of analyzing raw data to find trends and answer questions. It comprises strategies with a variety of objectives.

Some elements of the data analytics process can aid many endeavors. A good data analytics program will show a clear picture of where you have been, and where you are and should be by merging these components. And, this all can be possible with the core responsibilities of the data analytics team.

How is Data Analytics Useful for Companies?

Enterprises generate a lot of data that includes significant insights, and data analytics is the key to unlocking them. Data analytics may assist a business in various ways, from tailoring a marketing pitch for a specific customer to recognizing and managing business hazards.

Following are how data analytics is useful for companies:

  1. Optimizing customer experience

    Customers’ data is collected through various channels, including physical retail, e-commerce, and social networking.

    Businesses can get insights into consumer behavior and provide a more personalized experience by employing data analytics to generate full customer profiles from this data.

    Organizations can use behavioral analytics models to improve the customer experience even further.

  2. Streamlining operations

    Data analytics can help companies improve their operational efficiency. Gathering and analyzing data about the supply chain can reveal the source of production delays or bottlenecks and predict future issues.

    Based on characteristics like a season, holidays, and secular trends, data analytics can assist in establishing the best supply for all of an organization’s products.

  3. Resolve recurrent risks

    Data analytics can assist a company in identifying dangers and taking preventative steps. Companies can also employ data analytics to limit losses following a setback.

    If a company inflates demand for a product, data analytics can be used to figure out the best price for a clearance sale to minimize cost. An organization can even construct statistical models to make suggestions on how to handle recurring issues automatically.

  4. Boost security

    By analyzing and visualizing relevant data, organizations can use data analytics to determine the reasons for previous data breaches.

    Organizations can set up models to run indefinitely, with tracking and alerting systems stacked on top to identify and flag anomalies so security professionals can respond quickly.

Which Companies Use Data Analytics?

When you think of data analytics, do you picture gray cubicles and tense stock market brokers?

There’s a fair probability that data analysts are working behind the scenes to keep things running properly.

Data analytics is used by everything from the roads you drive on to your favorite fashion labels to obtain insight into how to improve procedures and customer experience. Data analysts are needed in almost every business as the area advances and gets more complex.

Following are some of the cool companies that use data analytics in their everyday endeavors:

  1. Netflix

    Have you ever wondered how Netflix seems to know precisely what you want to watch at the right time?

    Data analytics is the key to bringing off some of the best film recommendations that will have viewers Netflixing and chilling for entire weekends.

    If you worked as a data analyst for this streaming behemoth, you could track user behavior and provide insight to keep them coming back for more. Netflix places a premium on people over processes, so you’ll be working for a firm that emphasizes autonomy over structure.

  2. NBA

    NBA fans understand the importance of strategic thinking to play a winning game. The NBA would struggle to function without data analytics, from marketing, study of what content appeals to a certain team’s supporters to determining which meals sell the best at home games.

  3. Adidas

    Adidas is proud of its ability to improve people’s lives via sport. If you work in data analytics at Adidas, you may help loyal customers and sports fans have a better buying experience. Analytics teams obtain and combine the correct data to lure you to buy things that match your consumer profile.

  4. Spotify

    If you enjoy music, there’s a good chance you’ll use Spotify. If you’ve ever wondered how the app determines which music or artists to recommend next, it’s thanks to data analytics.

    Spotify’s data analysts decide what to play next, curate playlists, and find a way to make the music streaming app more entertaining for all users. Working at Spotify means you could be the next curator of Fresh Finds or New Music Friday while attending workplace concerts.

  5. Tesla

    Tesla is one of the numerous companies embracing data analytics that has captured the public’s curiosity. Tesla is an electric vehicle firm that is revolutionizing the automobile sector.

    But Tesla is positioning itself to earn the lion’s share of the future self-driving car industry, offering more than simply a green revolution. While autonomous vehicles aren’t widely available (or even legal in most regions), all Tesla vehicles include autopilot.

    This is a fancier cruise control that allows automobiles to steer, brake, and accelerate independently while the driver remains behind the wheel. On the other hand, Tesla’s computers are already equipped with completely autonomous driving capabilities in preparation for a driverless future.

  6. Nintendo

    Nintendo develops more beautifully, engaging, and responsive to your demands, which is great news for dedicated gamers. While many gaming businesses use data analytics to enhance their game creation and delivery, Nintendo is an excellent example.

    However, machine learning to autonomously construct huge landscapes is the most potent aspect of data analytics in gaming.

  7. Starbucks

    Starbucks is a global company with a well-known logo and a reputation for writing incorrect customer names on cups. As we all know, personalization is the key to success nowadays, and Starbucks is accomplishing just that by using data to improve the customer experience!

    They acquire data by offering their customers Starbucks rewards programs and mobile apps that allow them to understand more about their customers’ purchasing behavior.

    Starbucks then uses the information to offer products to their loyal consumers, improve marketing campaigns and menus, and select where to open their next location. This system is so well-organized that it will recommend products to customers based on the season, weather, and location.

  8. Amazon

    Amazon is one of the most popular e-commerce sites, and they owe its success to its database. They’re always using big data to better their customer experience, and here are two examples of how well it works.

    Amazon can learn what each consumer wants and enjoys using data analytics and recommend the same or comparable products when they return to the website.

What are the Advantages of Using Data Analytics?

Working in data science is a challenging task. On the other hand, data science podcasts present you with thought-provoking problems and lively debates among specialists in the field of information science.

Podcasts can assist you in learning more about Python, exploring SQL foundations, or even hiring a remote workforce.

Podcasts can help you understand complex topics and keep you up to date with the newest advancements as an alternative to traditional methods of studying a new subject (textbooks and tests).

You can apply all of the fresh ideas and principles you’ve picked up from others to come up with inventive solutions to the challenges you’re facing. Podcasts on data science can help you if you are a data science enthusiast or a professional data scientist.

What are the Advantages of Listening to a Data Analytics Podcast?

Most businesses are aware of investing in data analytics: cost savings, increased productivity, and better decision-making.

  1. Improved analytics access

    By democratizing the development of specific reports, AI is increasingly assisting in getting data analytics into the hands of more employees. Organizations can obtain total visibility into their procedures using self-service, intelligent solutions across all departments.

  2. Making better decisions

    One of the major advantages of data analytics is that it dramatically improves decision-making. Companies increasingly turn to data before making decisions rather than relying solely on intuition. In essence, you’re streamlining what was once a years-long acquisition of information and relying on technology to reach conclusions faster and with less trial and error.

  3. Personalization

    Most marketing departments attempt to provide a tailored experience to their customers. As a result, one of the most vital benefits of data analytics is that businesses can now give personalized experiences at scale.

  4. Forecasting

    Marketers may more correctly forecast consumer behavior and consequences using big data analytics mixed with algorithms and historical data. They can then use the information to develop future strategies.

  5. Personalized messaging and solutions

    Data analytics can determine what customers want and respond to communications and apply those findings to marketing, development, and sales tactics.

Frequently Asked Questions

What is Data Analytics?

Data analytics is the act of examining and analyzing massive datasets to uncover hidden patterns, identify trends, and correlations and gain useful data-driven insights for making business forecasts.

It boosts your company’s speed and efficiency. Businesses employ a variety of innovative tools and technologies to analyze data. In a word, this is data analytics for beginners.

What are the benefits of big data analysis?

Benefits of data analytics in business

  • Better decision-making
  • Enhanced analytics
  • Automation
  • Predictive modeling
  • Personalization
  • Retention and loyalty

What is Netflix’s approach to predictive analytics?

Using complex data analytics, Netflix makes predictions based on a user’s viewing history, ratings, demographics, search history, customer data sources, and preferences. These predictions are 80% accurate in predicting what the user will be interested in seeing next.

Which companies employ data analytics?

Some of the major companies that use data analysis are:

  • Spotify
  • Netflix
  • NBA
  • Adidas
  • Amazon
  • Tesla
  • Starbucks
  • Nintendo


We looked at seven fascinating data analytics firms in this article.Whether marketing campaigns or life-saving pharmaceuticals, major businesses employ data analytics in their operations.

It’s evident that data analytics isn’t just the latest trend; it’s essential to how modern businesses operate. Data analytics is a discipline here to stay, from healthcare to entertainment to the sciences to financial services. There are multiple options to pursue a career in this industry with so many uses.

Gaurang Bhatt

Written by

Gaurang Bhatt

Gaurang has 15+ years of experience solving complex business problems and enabling businesses with data-driven decisions using data analysis and predictive modeling tools like Tableau, Power BI, Looker, and Google Data Studio. His expertise lies in data visualization, reporting, and creating ETL pipelines. In addition, he is passionate about exploring different technologies like machine learning and AI. He shares his knowledge and learnings on the LabsMedia platform.